Franklin TN 3 Principles for Selling a Home
3 Things to Consider When Selling a Franklin TN Home
When you decide that you are ready to sell your Franklin TN home, you need to know that there are three things that rank of upmost importance. These are Presentation, Price, and Promotion. The Grumbles Team can help you with many of these and we want to explain them in detail below.
1. Presentation – We are concerned with the appearance of the home, the condition, the updates, upgrades, and available tour times. The buyer will tour your home and likely about 8 to 11 other similar homes to yours. How would yours compare to the others in this category? It goes beyond curb appeal. The will first be attracted to the floor plan or layout. Does your home have what many buyers in the area are looking for? For example, in Franklin right now the master bedroom on the main level is in demand. Then the buyer and their agent will move to the upgrades that you have added, like granite counters in the kitchen and baths or if the carpet on the main level has been swapped out for hard wood flooring. Another component of presentation is the updates that have been made. Have you kept up the fixtures and colors with current trends. The easiest example is brass colored light fixtures or plumbing fixtures. That is not in style now in Franklin and the buying consumers will view it as a negative if they have not been updated. Finally the last piece is condition. Is your home in good repair? Is there deferred maintenance that needs to be done? While the presentation section relies heavily on the seller, The Grumbles Team can walk you through upgrades, updates, and repairs that will help you get the most money for your home in the current real estate market in Franklin.
2. Price - This one sounds obvious, but rest assured The Grumbles Team will be there with you providing graphs and reports as to what the market is doing and forecasting as best we can the direction it is headed so that you can be ahead of the market and establish the best pricing strategy for your home. We want you to get the most for your home, but we also know that your goal is to sell, so we carefully explain what we feel the market will bring for the product that you have to sell at that time. Ultimately this is your decision, but once you have reviewed the facts it is usually a simple decision to make. We explain why it can’t be influenced by emotion, mortgage balance, Net to Seller figures, and by tax values.
3. Promotion – This is where we need for you to rely on us, as the experts in marketing homes for sale in and around Franklin. If your home deserves it and most do, we want to make sure that the promotion is a Five-Star Service. We leverage, Google SEO, Social Media, Mobile Search, Text for Photos, Virtual Tours, and much much more to generate interest in your home. As the exclusive Relocation Engineer for this area, I can tell you that our team dedicates an enormous amount of resources towards marketing of homes. We produce video footage, high quality photos and we make sure to get the eyeballs looking at your home, whether in person at a scheduled tour or open house or online such as craigslist, our website, social media, our brokers website or any relevant real estate sites that we syndicate blog posts with. Knowing that over 90% of the buying public of real estate start their search online, don’t you want a team that knows online marketing. Our team goes beyond that with the fact that a growing number of buyers are searching online on a tablet or mobile device our website and thus your listing will be mobile enhanced for an enjoyable experience. The next step is lead capture from all these sources so that a realistic sales conversation about your home can take place. Our systems have this and not all agents do so be sure to clarify if this is the case. The MLS is a great place to start marketing your home but with limited photos and limited description (255 characters) it is not the best place to get a buyer to fall in love with your home. Our team writes an essay about your home, what it is like to live in it and why the area is functional for commuting or for nearby shopping and dinging. None of those things can be conveyed on the local MLS. Simply setting a sign in the yard will not get the job done since the typical buyer will not make a phone call to find out more information on the home. Our strategy is to allow them to get the information that they seek via text or automated 1-800 # and we capture their information to reach out to them.
I hope that this blog and short video have been helpful in you understanding the 3 BIGGEST things to consider when you plan to sell your Franklin TN Home. As you can imagine this can get overwhelming and that is where The Grumbles Team comes in. We would enjoy a brief no commitment consultation with you if you are considering to sell in the future, and who isn’t.
The Grumbles Team is our family serving your family with your real estate needs in Franklin, Tennessee 615-587-5843.
EXIT Realty of the South | 1227 Lakeview Dr. Suite 1 | Franklin | TN | 37067 | 615.550.5555
Williamson County Real Estate Agent
Each EXIT Office Independently Owned and Operated